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WebFeb 20, 2024 · Strengths of survey research include its cost effectiveness, generalizability, reliability, and versatility. Weaknesses of survey research include inflexibility and issues with validity. Exercises What are some ways that survey researchers might overcome the … WebFirst, surveys are an excellent vehicle for measuring a wide variety of unobservable data, such as people’s preferences (e.g., political orientation), traits (e.g., self-esteem), attitudes (e.g., toward immigrants), beliefs (e.g., about a new law), behaviors (e.g., smoking or drinking behavior), or factual information (e.g., income). WebWhat are some the advantages to using a survey? a. Surveys reach small groups at great distances. b. Surveys gather data economically and efficiently. c. Surveys can be … fayette property